Burger King Brandbook
Dekra Integrated plan
Burger King BrandbookFall semester project to reposition Burger King in a brand book devoted to one CSR topic. My groupmate and I chose to position Burger King in its waste management issue. The concept we came up with was "CSR isn't a final destination, it's an ongoing journey. We translated this concept in a literal journey through problem and solution, while portraying solutions to the issue in a visual and conceptual way. See the other pictures for the full book.
Dekra Integrated planDeveloping an Integrated Communications Plan as a part of a student project: Integrated Communications Game for Dekra certifications in Arnhem. In three days at the company location, we developed a fully integrated plan concerning internal communications, public relations and marketing communications. Together this was presented to client at the final day. Opening the project, we first conducted a GAP analysis to establish whether Dekra's desired identity matched that of their employees and the outside world. In order to identify these variables we held interviews with employees at the organisation. We then spend the remaining time to establish the new integrated campaign. For the public relations assignment, we took Dekra's core value of safety and reinforced it in an editorial for a Volvo magazine. Because both brands reflect safety we decided to do so. For the external communication we decided to approach the end user more in our campaign. We emphasized the element of safety by creating an advertisement that shows children safely asleep in the back of a car. We tried to combine this with the other elements of the campaign in that way.
Vattenfall MagazineFor a school project in which the task was to develop an innovative means of internal communication for the management of the large energy organization Vattenfall, 3 teammates and myself developed an interactive magazine. We dubbed the magazine: Pulse Magazine. Signifying a human network to energy through an interactive magazine. The concept behind the magazine was a train journey throughout all the countries Vattenfall delivered power to divided in categories. We used these categories or train stops to explain innovative energy trends and opportunities for management in each active country. This allowed us to create a global layout for information. We ended up winning this competition and were allowed to realise this magazine for the company. In the pictures you can see, among others, the app concept we created additionally that would manage virtual currency earned in the Vattenfall network and can be spent in that same network. Activities such as feeding back energy into the network would give users credits to spend within the network again.